In this day and age, social media is as much a part of most people’s day, as is flicking over to the evening News or glancing through a newspaper with your morning coffee.
Facebook, Twitter and Instagram have become part of everyday life, not simply for socialising as the name might imply, but for many of us, it becomes our main source of news and entertainment. For anyone involved in recruitment, you now have a broad reaching, powerful tool at your fingertips – in fact 78% of recruiters have successfully hired through one or more social media platforms.
Given the prevalence of social media in many aspects of our lives, there is no doubt it can give you a competitive edge when it comes to finding the best candidates for your role – it increases your reach and allows you to target those who may be more interested in your company and its culture.
- Pick Your Platforms and Keep it Professional
Are you wondering how you’re going to effectively manage your presence on so many different platforms, you can stop that now. There is no rule about having a presence across all of them! In fact it may be preferable to limit the number of platforms used – if your companies message won’t translate effectively into 140 characters, then Twitter may not be for you. Or it may simply be that you cannot commit enough time to cover all of them. Whatever the case, choosing one or two platforms and managing your presence really well is far preferable in terms of improving your company’s brand.
So how do you choose?
At this stage, you will need to take into account your company’s ideal demographic. Are you targeting techies, early adopters, parents, or a broader spectrum of the community? Are you a B2B business or B2C? Are you both?
These questions will help you figure out which platforms are more suited to your goals, and which will get the best response when you reach out to your audience. Looking through your competitors social media movements will help give you an idea of which platforms you should be focusing on.
Remember when you embark on a social media push, it’s important to make sure you have a well laid out social media policy, so that everyone who may be linked to your company’s social media profile(s) is on the same page when it comes to how to represent your business – what is acceptable and what is not. Properly written guidelines will help clear up any potential grey areas, and give you something to refer to should discrepancies or other issues occur in the future.
- Put the ‘networking’ back in your social network
Social media has changed the way businesses approached marketing and advertising, and when it comes to recruitment, things should be no different. Here are a few ideas to get the ball rolling:
- Engage with potential job seekers by encouraging them to share their stories.
- Use common social media trends like #FBT (flashback Thursday) to post photos from days gone by (a chance to show off your company culture)
- Cue up regular days for sharing stories from people in your company.
- Tweet or post updates about events that affect your office or its members.
- Call on trusted businesses and peers to promote your company with stories of their own.
Remember, users expect their information to be personal, behind the scenes if you will – and from a recruitment point of view, it’s all about sharing positive experiences and painting a welcoming picture of your company culture.
- Think outside the box – and in the office
In terms of headhunting new staff, or advertising for positions – word of mouth (or keyboard) is often a powerful and underrated tool that you have at your disposal.
Remember that your staff will be your biggest promoters (if your company culture is on point) and as such you should look to them to increase your reach and maybe access to those areas of social media your company does not engage with directly. Again, when it comes to linking individuals directly to your company, you may want to create some guidelines for them to follow to avoid any blotches on your company name.
- Cultivate a Desirable Culture
As we’ve already mentioned it once in this piece and in our previous blog – What Your Job Ad could be missing, it should come as no surprise that company culture is a huge driver behind a business’s success, and also success on social media.
If your company culture leaves your employees uninspired, unmotivated or coming up with inventive ways to get out of the office, then social media probably isn’t for you.
Social media has made the business world more transparent than ever before; any individual gripes, unpleasant managers, or employee issues are vulnerable to becoming News Feed fodder. It goes without saying, but I’ll say it anyway – The best way to manage this kind of risk is to not create these situations in the first place.
If your employees are happy, and think their work place is the bee’s knees, they’re more likely to speak positively of your business.
- Share and Share Alike
One of the best ways to network and draw interest from the right people is to help others in your industry. Whether this means introducing people to others who can benefit from meeting them, sharing useful articles and surveys, or promoting another business who have helped you behind the scenes – the new way to business success is giving a leg up, rather than clambering over others.
One way to do this is to share your business’ know how. While this may sound counter-intuitive, there is a huge difference between knowing what the ingredients are, and knowing how to combine them.
With this in mind, consider what your organisation’s strengths are and share tips for others on how to manage that area of their business. If you are a boutique marketing agency, post tips on how to perfect your marketing strategies, ask your followers for their stories, and share your own ‘if only we knew then what we know now’ style stories. This makes your company relatable and helpful – someone people will want to work with and more importantly, work for.
Remember, not all companies will need to use Social Media in the same way, but with what is often a very effective medium, available free at your fingertips – it’s worth testing out. Simply pay attention to what gets your company its desired results, stay flexible and keep up to date on social media and recruitment news.
This article was kindly supplied by Haystack Jobs.