You only get one chance to make a first impression, and that impression could decide whether you make the sale or not. While we shouldn’t judge a book by it’s cover, people still do to some extent. You want to project an image of professionalism, which is why you should dress appropriately for your industry…

Get The Sale

Don’t let your clothing detract from the value your company brings. Dress like you deserve their trust and investment, especially if you are selling a high value product.


Research shows that your mindset is affected by what people wear. You associate clothing with meaning, therefore formal businesswear projects an image of professionalism and hardwork.

The Whole Package

There is no point going to the effort of wearing business attire if you can’t be bothered to brush your hair! Ensure you are not only well dressed, but well groomed too. By taking pride on your appearance it displays that you take pride in your work also. Subconsciously you will feel more confident to make the sale as you have stepped into your complete business personna.

Being successfully dressed will help you to nail the sale by presenting a comprehensive professional impression.