More and more businesses are adopting environmentally sustainable practices not only because it’s the right thing to do, but also because consumers are favouring greener companies. In our more environmentally aware society, research has shown that customers prefer companies that can demonstrate their green credentials. In fact, in one recent survey more than half of consumers said that they were willing to pay more for products and services provided by environmentally conscious companies. And so making sure that your business is greener is not only better for the planet, it’s also better for your balance sheet. Let’s find out how you can make your business more environmentally friendly.
All businesses can significantly reduce their carbon footprint by cutting down on travel. Where once your national sales managers might have driven or flown in for a meeting, video technology conferencing has now made it possible to hold a virtual meeting. And so not only will you be reducing your travel budget and the amount of time spent travelling, you’ll also be having a positive impact on the planet.
Cloud storage and digital solutions have significantly reduced the need to print and file documents. Laboriously searching through paper files for that key invoice is now a thing of the past as online and digital options make it easy to search for information. It’s, therefore, more efficient as well as reducing waste and saving paper.
You may have increased your green credentials but have your suppliers? If you are serious about your commitment to being greener, then it may be time to look at the practices of your suppliers. Taking your business to suppliers who share your commitment to sustainable practices is a very powerful way to get the message across.
There is huge potential to be more environmentally friendly when it comes to the energy demands of your business. And guess what? Often these energy-saving tips are also cost-effective meaning that you’ll also be saving money. Here are just a few ideas to get you started.
- Upgrade to a LED lighting system or use compact fluorescent lamps to light the office.
- Use plug-in timers to automatically switch office equipment off at the end of the day.
- Lock-in flexible electricity and natural gas rates.
- Consider solar power or battery solutions as long-term alternatives to traditional sources of power.
- Switch to green web hosting.
- Reduce hot water usage by installing efficient faucets and you will reduce the amount of water that is wasted.
Implementing environmentally sustainable practices in your company isn’t just about doing the right thing. It’s also about increasing your credentials and appeal to an increasingly discerning marketplace. In addition, you may find that you are also reducing your expenditure, which will have a very welcome impact on your bottom line.