Have you heard someone say that are going to ‘Google’ something? Or, that they are going to put a ‘Band-Aid’ on?
Of course you have, people say it all the time.
Those brands have become so well known that their names are commonly used in place of everyday items, even if people are using a generic alternative. Instead of searching the internet or putting on a plaster, people Google or Band-Aid it.
Contrary to popular opinion, there is more than one search engine in the world. Google is just the most well known. They have amazing brand awareness. Being known is a key factor in their success.
While it may take some time for your business to achieve these lofty heights of success, brand awareness should still be a key part of your marketing strategy.
So, let’s take a look at what brand awareness is, what it can do for your business, and how you can increase your own brand awareness.
What Is Brand Awareness?
The concept of brand awareness is quite simple. Essentially, it is making your brand more recognisable so that your customers or clients automatically return to you and don’t have to think twice about purchasing from your business again and again.
The first step to this is gaining more exposure for your brand. The objective is to get your business in front of as many people as possible, then keep reminding them who you are and what you do. The basic premise is that you keep your business at the front of their mind so that when they need for your products or services, you are the first business they think of.
Seems simple right?
But there are many different aspects to building a solid brand.
The first is having a good reputation. There is no point people knowing about your business if it is for all the wrong reasons. Build the best reputation by having a quality product or service, excellent customer service, and great support for your clients. This is something that we are incredibly focused on here at WiPath.
Secondly, you have to get your brand message to the world. Getting your message viewed in multiple ways will help to reach a wide audience both physically and online.
What Brand Awareness Can Do For Your Business
Brand awareness is important for the success of any marketing. It can help your business by:
Builds Trust: Customers are very savvy now. They do a lot of contemplation and research before making any purchases. But, you can shortcut the process when someone knows and trusts your business. Once they have a bond with your brand, convincing them to purchase is less difficult. This bond can only be created when they are aware of your business.
Encourages Loyalty: Customers are attracted to brands that have strong values that align with their own. Being able to get your values and message out to people will help them to build an emotional connection with your business. These kinds of connections can last a lifetime.
Increased Credibility: Having a brand that people know and trust can make you more credible in the market. Everyone wants to buy from a business that they know, like and trust. If your brand is seen as credible, then you are far more likely to get the sale.
Competitive Edge: Your brand is what sets you apart from your competitors. It helps people to recognise your business. The more recognition you receive, the more awareness your brand gains.
How You Can Increase Your Own Brand Awareness
There are plenty of ways that you can gain awareness for your business. There are a huge amount of advertising options and exposure opportunities that you can pay for. But you don’t always have control over the messaging or where that message gets displayed.
But there is one way that you can guarantee people will see the exact message you want them to, in the exact location you desire.
That is to install an LED sign on your premises. Branded and customised by WiPath specifically for your business, you can be assured that you receive an amazing, high quality product that does what you need it to do.
Change your message as often as you want to align with your marketing plan, educate your local community, and raise awareness of how your business can help people. This is one investment you will see a definite return on.
On top of all of that, you will receive the support of the experienced and dedicated WiPath team. Right from the initial interaction, through to ongoing after-purchase assistance and maintenance.
Here at WiPath we believe in quality. Not just a quality product, but quality interactions with each and every one of our clients to ensure their needs are met and their message gets out to the world.
So, if you are interested in increasing your brand awareness, get in touch with the WiPath team today to discuss the options for an LED sign at your business premises.