In order for your business to successfully grow, you must get the attention of customers and keep them satisfied. And, marketing highlights the value a customer is to a business and has two primary rules:

  • All company activities and rules need to focus on meeting a customer’s need
  • Profitable sales volume is far more important than the maximum sales volume

Small businesses can succeed using these principles by doing the following:

  • Do market research to learn what their customers’ needs are
  • Review competitive advantages to create a market strategy
  • Use target marketing to choose what markets to serve
  • Figure out how best to satisfy a customer needs with a market mix

Although marketing programs can vary significantly, they’re geared toward convincing people to use or try certain services and products. Business owners need to carefully lay out their marketing strategies and performance to ensure a strong market presence.

Do A Little Market Research

Successful marketing demands that you carry out well-timed and pertinent market information. You can do a cheap research program, using current and potential customers, to learn if they are unhappy or if there is a need for a new service or product.

Market Research will find trends that can affect a company’s profitability and sales. Legal developments, population shifts and the local economy need to be watched to find out if there are any problems and opportunities. It’s imperative that businesses learn what their competitors’ market tactics are.

Develop A Marketing Strategy

A marketing strategy categorises customer groups for whom a given business can do better than the target competitors and gears prices, product offerings, distribution etc. towards them. The method needs to take into consideration that the customer needs have not been met and offers them the chance to meet their needs. It’ll focus on a company’s target markets.

Do A Little Target Marketing

The majority of small businesses don’t have an unlimited amount of resources at their disposal to spend on marketing. The SBA, however, says it is possible, so long as you put attention on target marketing, to see excellent returns while sticking to your budget. Be sure you put your efforts toward one or several primary market segments to ensure you get the most out of those smaller investments.  There are two techniques that businesses can use to piece up a market:

  • Geographical Segmentation – Specialise to serve customers’ needs in a certain area
  • Customer Segmentation – Recognise those people who are likely to purchase your service or product and target them

How To Successfully Manage The Market Mix

All marketing programs have four primary elements:


  • Promotion techniques put attention on advertising and direct customer contact. It’s extremely important for small businesses to have good salesmanship due to their limited budget for advertising. An inexpensive way to spread the word about your business service or product is to use the Internet. Not only is it cheap but it is also global.

Products & Services

  • You want your product strategies to concentrate on a particular product or service or provide some type of product/service package that involves a superior-quality service.


  • Price is essential when it comes to getting the most revenue. Higher prices could lead to lower volume and lower prices could mean higher volume. Small business, though, can ask for a higher price because they tend to give a service that’s more personalised.


  • A wholesaler and manufacturer must figure out how best to distribute their product. For small manufacturers, this may be working with manufacturers’ agents or distributors. Small retailers need to consider the site’s traffic flow and the cost, as rent and advertising can be mutual. If you have a low-traffic location and low cost, you could spend more money on advertising to increase the traffic.

Use the above steps to come up with a full marketing program.

When making a decision about your marketing efforts, don’t forget about the service/product nature. If purchases are based primarily on impulse, then it’s important to have perceptibility and high traffic.  However, location isn’t that much of an issue if you have customers who know they specifically want your product. The Internet is making it much easier for people to get what they want, wherever that product is. If you’re concerned you can’t reach a particular market, you may need to sell your product online to give your business a boost.


This article was supplied by Newsletter Ready.