Every business wants to increase brand awareness with their target market, but did you realise that all it takes is three simple steps? In this article, we explain just how easy it is to increase awareness of your business with your target market.

Step 1: Send a Monthly Newsletter

For front of mind awareness, it’s hard to beat a monthly newsletter sent to all your prospects, clients and customers. However, try not to make your newsletter overly salesy. Instead, offer content that’s engaging and adds value to your readers. That way your readers will really enjoy reading the newsletter as well as getting something valuable out of it. What’s more, it also gives you that all-important trusted-adviser status, which is a critical element in building long-term relationships with your customers.

Step 2: Attend Two Networking or Industry Events Each Week

From breakfast networking meetings to industry conferences or professional development seminars, it’s a good idea to get yourself out there as much as possible, building connections and spreading the word. Growing your business is all about forming relationships and even in today’s digital world, there’s no substitute for that face-to- face communication that networking and industry events facilitate. You’ll be amazed at how much business still takes place at these events or from the personal referrals of those that you meet. No amount of tweeting or Facebooking can replace the simple fact that people like to have a personal connection with you and your brand, so set yourself a target of two events per week and in time you’ll see what a difference it can make.

Step 3: Reach Out to Three People a Day

Whether it’s cold calling, email marketing, personal messages or face-to- face meetings, make an effort to reach out to three new, potential or existing customers each day. This is a relatively small, totally achievable number that can easily be slotted in, even on the busiest of days. But if you consistently do this every day you’ll be making contact with 60 people every month. See, it soon adds up! Again, try not to be overly salesy – people respond much better to a caring, friendly persona and a personal relationship. You could be simply touching base, checking up on how their recent holiday went, or just saying hi. What’s more, open questions are always a good idea as they get people talking about what’s important to them. Whatever you do, try and put yourself in the shoes of the other person and carefully consider what value you can offer them – reciting a rehearsed sales patter is unlikely to do the job.

If you’re finding that marketing and brand awareness is an issue for your company then try giving these three easy steps a go.