Are you ready to take your Adviser business to the next level? After all, if you aren’t moving forward then you are standing still.
Building a successful business means being able to grow and develop. In fact, being able to grow your business is a necessity for its survival. It takes your business from a place where it is simply sustaining itself to the income generating position you desire.
So, what are the best ways to grow your business?
They are networking, utilising email marketing, raising your social media profile, and upskilling with professional development. The great news is, Newpark can help you with all four methods.
Let’s look at them in greater detail.
Networking is a necessary task to make useful connections for your business. These connections can come in many forms. Some are:
A fellow adviser who specialises in a slightly different area to you. Instead of competing in the same space, why not stick to your specialities and refer clients to each other? You get to focus on the area you know best, you generate leads, and you know that any clients you pass onto them will be well looked after.
Complementary businesses can be great to work with. They will be working with the same kind of people as you, but not directly competing with you for business. There are lots of businesses you could target such as accountants, business advisers, realtors, project management companies etc.
It is great to get out and connect with all kinds of people. These general connections could end up being your biggest referral sources. They might not have an immediate need for your services, but that doesn’t mean they can’t refer their friends, families and colleagues to you.
Effective networking creates more leads for your business, allowing you to grow your client base and help more people. Newpark offers plenty of networking opportunities throughout the year to get you started on making connections.
Once people have their financial advice or get their insurance in place, they tend to think the job is done. If you don’t keep in touch with them, it is unlikely they will contact you again.
They tend to forget about you. They don’t mean to, the thought just goes out of their mind. Unfortunately, if they do end up forgetting about you then YOU can forget about receiving any more business from them. Repeat business is one of the easiest ways to grow your sales and stellar reputation.
But you have to encourage that repeat business. What people don’t realise is that they need to regularly review their policies and agreements in line with their current situation. By staying in touch with them via email, you can remind them of this. You can also stay at the front of their mind as they will hear from you on a regular basis. When they need insurance or financial advice, or know someone who does, you will be the first person they contact.
Why not access some of the great information that Newpark has available and share that with your email subscribers? It gives you a reason to stay in touch.
People spend so much time on social media these days. You are missing a real opportunity to connect with them if you don’t have a social media page for your business.
Professional businesses should have a web presence. By having something as simple as a Facebook page for your business, people can connect with you and find out more about what you offer. You can use the page to gain awareness for your brand and also to generate enquiry.
Connecting with your clients is one of the best ways to provide a great customer experience. People like to do business with other people. So if you can prove that you are friendly and relatable, they are more likely to be drawn to your business.
Upskilling With Professional Development
Things are always evolving in the adviser industry. It is important to keep yourself up to date with current regulations, best practices and which are the best products available on the market so that you can serve your clients more effectively. You can’t do those things unless you regularly make an effort to upskill yourself through Professional Development.
Newpark regularly offers professional development opportunities so that you can stay at the top of your field. We even have a full-time NZQA accredited trainer on our team that can help you to obtain your level 5 qualification.
Here at Newpark, we want our Advisers to be able to offer the very best service to their clients, that is why we want to support you with the very best tools.
So if you are interested in growing your adviser business, then get in touch with us here at Newpark. We would love to help you take your business to the next level.