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The Need for Digital Strategy.
In this day and age, business owners know they need a digital presence. After all, 80% of purchases will only happen after an internet search. So you set up a website and Facebook page which they post to a few times a month. Job done.
But it’s not that easy. How are you driving traffic to your website? Is your site optimised to appear in Google searches for your products and services? Can users easily navigate your website to find what they are looking for? Are you easily contactable?
And let’s take a look at your Facebook page. How are you growing your social presence? Do you encourage your clients to follow you? Are you posting relevant and engaging content?
140,000 new websites are launched each day contributing to the 1.5 billion sites already in existence. Without a Digital Strategy in place, your website will be lost amongst the noise.
What is a Digital Strategy?.
A digital marketing strategy is a plan based on research and data to achieve your business goals online.
Simply having a website won’t drive customers to your business. But knowing the steps you need to take to promote your business to a targeted audience will certainly help.
A Digital Strategy will allow you to set, achieve and track your goals ensuring the best ROI for your digital assets.
What’s on Offer.
Our Digital Strategy will align your digital marketing efforts with your business goals. We will develop relevant and engaging campaigns to reach your defined target audience and guide them through an enticing digital process, helping turn prospects into customers.
Our Digital Strategy will be your actionable guide to successful online efforts. It will cover everything you need to know and consider to grow and maintain your digital presence.
We know every business has different goals and requirements so our strategies aren’t carbon-copy. We will work with you and conduct unique research for your company to tailor the Digital Strategy just for you. It includes:
- Digital Footprint Review
- Brand Positioning
- Customer Personas/Defining Target Audience
- User Experience Review
- Content Strategy
- Campaign Strategy
- Pricing Recommendations
- Digital Opportunities
5 Steps to a Powerful Digital Marketing Strategy
Set clear, defined goals for your digital strategy.
Look at your history to see what has worked & what hasn’t.
Tailor campaigns to speak directly to your target audience.
Know what you can afford to spend to achieve the best ROI.
Try different ideas and let the results tell you what’s effective.
Ready to Get Started?
Big Rock Digital is ready to roll with your Digital Strategy. If you are ready to take your digital marketing to the next level, plan and achieve your marketing goals, get in touch with us today.