All businesses know that an online presence is essential, but these days it is not enough to simply have a website and think you will see the sales piling up. In order to truly serve your customers, you need to embrace technology and utilise web apps.

What is a Web App?

A Web App (or application) differs to an app you would find on your phone. A web app is accessed via a browser as opposed to a mobile app which is accessed on a mobile device.

Essentially for the user, a website and a web app look exactly the same. It is the back end that is different. A web app is a tool that helps the user navigate through your site to find what they need. It can add extra functionality and depth to your website.

The most common example of a web app is a search engine. It’s specific function is to help the customer find exactly what they are looking for. Other examples of web apps include things like webmail, online sales, and instant messaging services, among other things.

Web applications improve the functionality of your website to enable the user experience to be more efficient.

Why Are Web Apps Important For Your Business?

As technology dominates our daily lives, it is important to be able to move with the times. That includes the way that you run your business and deliver your services.

This is why we believe that Web Apps are important for your business…


Customers expect to have a smooth online experience when they visit your website. As consumers, they are used to having a great online experience everywhere they go, so you need to make sure that your website is up to scratch.

If it becomes too hard for customers to get what they need from your site then they will get frustrated and move on. So you need to make sure it serves their needs, they they can find what they are looking for and they can purchase from you easily.

You Want To Do More Than Show

A website is designed to display information for your customers. So if you run a blog or something where you simply need to dispense information then a website is sufficient. But if you need to collect things from your customers, like an email address, or to help them make a purchase, then you will need a web app to make those things happen smoothly.

Ease Of Use

Simply put, web apps make your website easier to use. And you want to make it easy for your customers to get what they need.

If people can get what they need from your website, they will return. In the end, you will be attracting a higher number of visitors to your site, so there is a higher potential for sales.

Solve A Problem

Being in business is all about solving a problem for your customers. That means providing them with a product or service that helps them overcome time pressures, jobs they hate, difficulties they face, or things they need to get done.

By utilising a web app, you can solve their problems in an easy online way. They have access to your solution without having to get off their computers to get it.

How Do I Get Web App Development?

If you are wanting to make your website more responsive and user-friendly, then the best thing to do is to contact a web developer and discuss your needs. There are some DIY options like WordPress, but you would need to have the time and some understanding to put your own site together. We recommend that you contact the experts to get the job done right!