As an advertiser in 2019/2020, you would be remiss if you weren’t investing in some kind of digital marketing and advertising efforts. With unprecedented access to potential clients, the Internet challenges businesses to make use of online resources to secure more sales. It’s not like advertising on traditional media, where you time your content based…
The algorithms that determine your website’s SEO rankings are constantly changing, and you need to learn to keep the algorithms looking favourable on your website. To achieve this, there are best practices of SEO that no matter what, will not change and only increase in importance. Here are four points of SEO that you should…
The holiday season is practically around the corner, and your marketing content should be prepared for it. It makes sense that consumers have more time available over the holidays to browse content, but we can expect that they will be looking for entertaining content featuring themes that correspond with the season. This is the ideal…
For the better part of the last two decades, the word “blog” was associated with the sharing of random people’s thoughts online. Over the last decades or so, online platforms such as WordPress evolved from hosting mainly blog sites to hosting business websites as well. In the same breath, the function of the blog has…
Marketing has been a critical component of running a business for as long as humans have been trading. From the early days of bartering at markets to the modern age of the Internet, competition has always been present. The truth is, there’s probably no shortage of what your business has to offer customers. This is…
In an age where technology improves the lives of people all around the world, businesses can stand to similar benefit, with a little creativity and planning. Many are increasingly using it to advance the way business transactions are done, face to face. The way we make purchases at our favourite restaurants and retail stores have…
Social media has become a popular platform for people to spend their time on, and brands have followed suit. Unfortunately, this means that most platforms have become much more competitive, and it’s easy for your brand to get lost in the social media crowd. Whether you’re trying to build brand awareness or increase sales, you’re…
As more people search online for products and services online, the internet has expanded to cater to everyone’s needs by listing every type of information they might require to make a purchasing decision. Digital channels have further levelled the playing field for small businesses by allowing them to market their products and services to target…
Small businesses are confronted with daunting challenges as they enter the world of digital marketing and many view search marketing as one of the most challenging aspects of it. For online success to occur, businesses know that they need to create and follow a marketing strategy that incorporates both paid search marketing and Search Engine…
In today’s competitive marketplace, it’s never been more important to promote and grow your business. The process starts with building a website – but that’s just the tip of the iceberg. There are almost two billion live websites on the internet – a decent percentage of which are your potential competitors. How can your business…